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MODA Branding and UX NYC’s Mayor’s Office of Data Analytics branding and UX design. From User flows and wire-framing to Branding design and development, this project gave MODA’s Open Data Week event a fresh look and feel. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532204437738-FZRTMF30TJAMOZMVM7FY/GoodWerk_mock1.jpg Home - UX Design GoodWerk, a political action committee helps empower users to get behind the right candidates based on tailored search functions and political categories. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532880933341-HME76RVG16QMY2XXPP5C/Andrea+Saloio-FALLUNTEER.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537555421236-U0GCXVOTG32LAXFFMDBX/Sprint.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537915572290-DL632KJPF76V61RAJ20T/Rectangle%402x.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537915798950-A260IMJT86Q7E8YLXZCN/ESSIE_Aug17_GC_E_243.JPG Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537915978432-UYVUV8YMDZXUZ023GYLM/SkybudsPoster_print.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537991135716-KH9E3L6P4OWMXGMLPUQD/ezgif.com-optimize.gif Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548443645365-F1UN1RCQ8NLRFSLP07FA/Thumbnail.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1551900620984-ZIDOS2Q1PX5OPTFD3O1N/Screen+Shot+2019-03-06+at+2.29.40+PM.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1502726399304-IWMQ0W7JR348C0PQNXBG/image-asset.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1533066160234-4JBJW47BUST3S5QUWCMC/IMG_0515.JPG Home - Research Through research and ideation tools, we gathered data to help solve the challenge. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1533065012908-PF5OJ2HP9JKGW91RA9N0/Nike-research-diagram_Page_1.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1533065012284-ZKI3JSZV6DJ1HV9H35EH/Nike-research-diagram_Page_2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1533065012273-Q3L6IAF2DSEY25BEVIJ2/Nike-research-diagram_Page_3.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1502725952636-LEU50AQTU1DG7J9KGUHR/image-asset.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509642143712-SY3HGKZIYV5SIUQZY4CW/logos.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532880554039-3QYBILE79GZ34ANYZZHX/Andrea+Saloio-FALLUNTEER.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878237943-WN1BIYPP476C0T8V8J5M/image-asset.gif Home - UX/UI MVP Project This project was created for my thesis at Parsons. It is a purpose-drive dating application for those interested in volunteering around the city while meeting local singles. The inspiration came from volunteer work I was doing at the time, and wondering how to motivate others to take part in the same activities. Using techniques such as qualitative interviewing, surveying, observational research, insight detection and many other tools from user research studies, the concept was born. I then created a business plan, market strategy, branding and started building an MVP for a pilot program to show and test my work. This project won recognition at Parsons The New School by being selected by the program heads and professors as one of five to be featured at Strategic Design and Management's 2017 symposium. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878180834-N8L9G9AHDEGT8SG1Q5MF/FALLUNTEER.001.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878180744-QMJ5ZBTRVDZ05QP7XGQD/FALLUNTEER.002.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878183299-W0J2O0VE1LOPSFTQVWM1/FALLUNTEER.003.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878183403-LZ82YSZ8Y8I22MUM0R11/FALLUNTEER.004.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878183857-PGJZYZG9GYU53QWFVGUZ/FALLUNTEER.005.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878183934-9IVUQBUKA3DARE21BM9D/FALLUNTEER.006.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878184516-WQBSANFQBM70NWZKR44G/FALLUNTEER.007.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878184722-0CJQ2KHO94WQVWY8T85P/FALLUNTEER.008.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878186098-FT4Y0HQD8ZDVI03F78JX/FALLUNTEER.009.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878185993-Q2N3KEEXACRZ1XZIZPCF/FALLUNTEER.010.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878186880-V61LIAPRNUXBSXZWH26K/FALLUNTEER.011.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878187131-PSG7MB0986D4RBNBXU0S/FALLUNTEER.012.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878187519-TUGZ1A95IS3CG7NTBZIM/FALLUNTEER.013.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878188159-V4D6TA4QWU6E7DHOM2IJ/FALLUNTEER.014.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878188373-OUJVLXFRHI0XA32Y17B4/FALLUNTEER.015.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878190563-0EFC52V7UXZAFZF80MZ7/FALLUNTEER.016.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878190616-23MPZMC0980BKJQE2JN2/FALLUNTEER.017.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878191643-LYEIZPLFPI87IAAI14BH/FALLUNTEER.018.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878192241-BS5730KZJE8KYK8G5J3E/FALLUNTEER.019.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878192336-0IL0K2BEK5UVQMIRWBIN/FALLUNTEER.020.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878193130-KT0YTCNHQ8R8DZ77B0RN/FALLUNTEER.021.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878193403-KKZZSB192MFON3R9S598/FALLUNTEER.022.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878194227-RQLUJJOM9LBUYZDWKZNR/FALLUNTEER.023.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878195293-HTTAJMQM6C4Y36GUUYAS/FALLUNTEER.024.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878195690-7B7JEVR4E2ARHK4CXFL6/FALLUNTEER.025.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878195985-EHMV8MYPDTM2LGVT7X5X/FALLUNTEER.026.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532878196277-7DKQUXAP8D836RG5QZSO/FALLUNTEER.027.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532882500784-N79ULMCEOZRG4E93ZICW/GDPR_mock1.jpg Home - UX/UI & Branding GDPRSIMPLE IS A SAAS PLATFORM CREATED TO HELP SMALL BUSINESS OWNERS IMPLEMENT THE GENERAL DATA PROTECTION REGULATION ACT (GDPR) FOR THEIR CUSTOMERS SECURE DATA. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532884206342-TUUKB6IEGFTLWORQVPM7/Persona_Owen.jpg Home PERSONA https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532884193070-7PA2GRF31GIAM8OFWQPO/Owen_CustomerJourney.jpg Home CUSTOMER JOURNEY https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532883286935-GRKB3LX53UT5G9J8T2G7/User+Flow.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534179439399-5QVP4MSIAUJZH2FD0UI4/Screen+Shot+2018-08-13+at+12.53.12+PM.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534180034472-MVMRRA60CWHE74LTMO3S/Screen+Shot+2018-08-13+at+1.06.51+PM.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534179887001-LPRT4TC6QAKJLDXZDLMQ/Screen+Shot+2018-08-13+at+1.04.26+PM.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534179387331-8JMJDX3JJV992P2M6E77/image-asset.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534181282506-QV41PPM93AXT4MIVH3HC/Screen+Shot+2018-08-13+at+1.27.33+PM.png Home - Wireframe https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534181282463-TT4K3ENGLUQIUGYHFB0N/Screen+Shot+2018-08-13+at+1.27.01+PM.png Home - Wireframe https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534181283624-NF7KIOSIUH0XZ6OUD2RB/Screen+Shot+2018-08-13+at+1.26.51+PM.png Home - Wireframe https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532883869314-CD4B45I753DUJSB6A82T/Imp_SP_mock.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534184424912-KSEOZWF28977Z8BF9KZZ/imp_mock1.jpg Home - Easy to use. Empathizing with the customers who might not have a background in data protection (who does?) we created a SaaS platform with easy to follow instructions, reference guides for those who want to dig a little deeper, and a progress bar to help encourage users through. We also featured the ability to save a document and come back to it later for those who are in a hurry. By keeping the users needs at the forefront of everything we created, we were able to prioritize with ease of use at every step. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534263993502-C1LC6ZOOARL4S62D4LWG/imp_mobileMock_3.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534263949255-H9QSYZKEG55GLK12AFBL/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534263968453-6BVUTSVWIQZL9YWJWMCG/imp_mobileMock_2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534184695281-SM1UJ092YFYW950FJ3U5/imp_mock2.jpg Home - Organization. Most small business owners needed an organized area to find what they need fast and implement it when necessary. Keeping this in mind, we used our branded graphics to create subtle alerts and notifications on which folders and documents needed updating the most, without being too pushy or extreme. Think light suggestion meets friendly icon! We also made sure to include a dashboard with all recent team activities, so everyone logged in can stay on the same page. #teamwork! https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534185615222-IUNLVR32TM8B2HE2Z8MD/Imp_mock3.jpg Home - Educational. Since the GDPR act effects everyone who sells a product or service and needs to collect information from its customers, it's safe to say learning a little bit about what that means is best practice. Our research showed us that most business owners feel more comfortable asking their beloved customers to fill out information when they themselves understand what it is they are collecting. For that we created reference guides and a heavy FAQ section, so that users can gain all the insights they need on anything site or GDPR related. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1534183984665-Q2UDLBA9IBF88USNA8Z9/screen2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532883167027-W67ZYTIFYASBA7R2DDBX/GDPR_mock4.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532890442921-UAJ6J345KRS4WWMOBOQV/essielogo_small.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887306334-82KXJCITK9GO8IZ1RBU9/NYFW2018-pins-MetallicPin.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887426377-I1A171KWUAZSTMDC0SX3/TLC_pin1.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887240186-MXF25Y351ZV5ST2CJ09T/DesertMiragePins.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887448227-6NQDRWNEJPCZNBPVPS1E/TLC_Pin2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887197071-WRMZSL7XLVUBG0YKCINZ/enchanted-pins-01.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887336195-DWH9LUJNO2S5WBYLGZGN/NYFW2018-pins-NegativeSpacePin.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887823430-24WT4M2HURSMA3WXH3KN/Essie_DesertMirageCollection_final_Page_1.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887825353-INT8WDQ50GYSU626A1QO/Essie_DesertMirageCollection_final_Page_2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887826980-Z1BNCLOASZLKWR8M2RNP/Essie_DesertMirageCollection_final_Page_3.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887826717-2GDKAY8TG6OZ6QCYK1K7/Essie_DesertMirageCollection_final_Page_4.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532887827954-DZI3IY6VB8GTNO1L6QLH/Essie_DesertMirageCollection_final_Page_5.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888012607-HDS8C465SBQ0ZJHFP25B/Essie_EnchantedCollection_Dossier_final_Page_1.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888012145-U79KSK2YV0CIJY8XT0HG/Essie_EnchantedCollection_Dossier_final_Page_2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888013229-Z576552O7BN5DAPQOFI4/Essie_EnchantedCollection_Dossier_final_Page_3.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888015864-SYFZPV0V16SBA2427T8U/Essie_EnchantedCollection_Dossier_final_Page_4.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888016014-JTYBOWZSHJBDHZNU75UW/Essie_EnchantedCollection_Dossier_final_Page_5.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888017913-T74VNYJMM6N2I6AMR0OK/Essie_EnchantedCollection_Dossier_final_Page_6.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888018288-CKSMLHOPU3Q85QUFL1H5/Essie_EnchantedCollection_Dossier_final_Page_7.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888019980-EY0FZB8AZB07T1YG9M1M/Essie_EnchantedCollection_Dossier_final_Page_8.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888020189-ISEZOVFTLIONNTNADL39/Essie_EnchantedCollection_Dossier_final_Page_9.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888135789-ZKFAX24TXBL35ICLXXKA/Essie_tlc_dossier_final_Page_1.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888135321-CNTQ04VMN66UACSW5GLY/Essie_tlc_dossier_final_Page_2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888138299-V5BRCMP7JJJJ4TSITYVL/Essie_tlc_dossier_final_Page_3.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888136645-WWXJ4M701VOBISEV1IP0/Essie_tlc_dossier_final_Page_4.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888137421-5CYYNSRMHOA5VRN4R4VH/Essie_tlc_dossier_final_Page_5.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888138064-0DNZXGXPJ0KQJSY70FCP/Essie_tlc_dossier_final_Page_6.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532888139383-SWHML54DBB9YZLU00C62/Essie_tlc_dossier_final_Page_7.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537552090928-DQAO8LC9NDLFISJ6YO1W/Cube-Mock_2.jpg Home - Cube is a SaaS Platform built with CFO’s in mind. Our client (an expert on CFOs because she’s been one!) knows how much time the average CFO spends on small tasks throughout their day, when they should be thinking of the big picture: the financial growth and strategy of the company. By working with our client through Discovery phase in a project managed by NORU Studio, we worked together to ideate, flow, mock up and build a prototype platform that works to minimize errors, make up wasted time, and maximize financial planning and communication. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537553653794-HIMBG6ATBVWG3FKXWLKS/Sprint.jpg Home - Flow, Frame, Mock-up and Build. My tasks for this projected were to meet with the team to go over the flow that they had created with the client. I helped clean up the story boards, sketch some initial ideas, and get ready to mid-fidelity wireframe out the platform. I asked a of of questions and used the clients research to gain insight into what the day to day life of the average CFO is like. I learned that much of their work revolves around spreadsheets and Microsoft products which are bulky and crowded and don’t allow for much communication with other members of the team. We then created purpose statements and ran a design sprint to launch some potential solutions to some of the main insights and assumptions we had about the challenge. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537554125967-5GRGSVTO0YA4HLT4LW6P/Sprint2.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537554227655-2IW8BPYAZZXIXTY1RUXE/CubeMock.jpg Home - Prototype & Test Building a clickable prototype from the wireframes took a few iterations and with the team’s feedback we got to a place that we thought showcased the flow and tasks a user would find the most compelling. I then built the prototype using Invision and then met with the client to walk them through it. With some minor changes and client sign off, we then tested the prototype with users meeting the profile of our typical assumed user, got result and feedback, and drew up a report of our findings. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537555148983-DVNZI3L41OAX054U7L0I/reports.jpg Home - Click here for prototype https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537985656580-K1Z9CRO086TYNAZ7QSHJ/Hemd_Logo-03.png Home - HEMD clothing User Research Most men don’t like shopping for clothing. — Is this statement true or is it just a stereotype? Most of our assumptions about the people around us are not based on facts but on biases. I worked with the team behind HEMD clothing to find out what men are really looking for when shopping for clothing. That research was then developed out into customer personas, archetypes, user flows and journey maps to provide useful data and insight into the launch of HEMD’s line of men’s shirts. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986204907-5T79PKB9PK13GN1RFMHT/Aaron.png Home - Aaron, 40, Physician - Ohio “I am a smaller shorter guy so keeping smaller sizes constantly in stock is something I’ve always had a problem with so that would be nice, and make sure they tend to the larger spectrum of the buyer.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986182852-XDBNDIR75P19GTU6TD56/Ford.png Home - Ford, 21, Student - LA “Ive purchase very expensive clothing that has fallen apart in weeks or months and I have purchased really really cheap clothes that has lasted me like years.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986187952-MTIFJAVPQH99C1BI0PSD/Roger.png Home - Roger, Merchandising, 27 - NY “I barely shop online, because [fit] its always the thing, maybe thats it because I can never fit things perfectly so its hard to just buy things online.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986193288-9GJR4C53N9SM6EV42XNW/PJ.png Home - PJ, Photographer, 27 - Thailand “ The most important things to me are the quality of the shirt and the materials, and of course the delivery. Delivery has to be punctual. “ https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986194163-87W9W6SHVJOCFG1SV3F3/Kaseevie.png Home - Kaseevie, Hotelier, 29 - Trinidad “I am brand specific because I love the cut. Whenever I wear the brands t-shirts I feel like somebody with my body type [was who] they cut it for, so when I put it on I feel really good.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986203984-RVMDPRFHVU6IJ7HX309N/Jack.png Home - Jack, Graphic Designer, 32 - Germany “I am brand specific because the brand I like always keep the same fit, they promise they will never change it, so I order once I know thats my fit, and its easy. I know it will fit, thats the most important thing.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986198103-JQX33JQZ2X2LZ7H6X1WN/Callum.png Home - Callem, Hotelier, 22 - Australia “I think good customer service, fast shipping, and just being really quick and easy, and not having ludicrous pricing for shipping. I hate paying a lot for shipping.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986182821-CS2TFW95CHO073SID1BC/Scott.png Home - Scott, Security Guard, 33 - Queens NY “Shopping. haha, going to the store [is my least favorite part] I prefer to shop online, because my selection is limited.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537986199521-8R11SP4XQF19VCJBHHTZ/John.png Home - John, Construction Worker, 24 - Harlem NY “Im actually scared of online, because I’ve got a little bit of upper body, but I’m slim so I be scared if I order a shirt it won’t fit well. So I go into the store, and try it on.” https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537989251708-U0MC3FL7BE5GPE2DI5P3/ezgif.com-optimize.gif Home - Translating the research into useable data This research was recorded on video and voice, annotated and transcribed into a report to give the client the most data points possible. I then used design research tools to pull out insights and related data from all of the people I spoke with and start to formulate a narrative for a persona based on my research. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537990165548-VBBCRNBCRTJ6QELUFFD0/Experience2x2_HEMD.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537990190890-NSU656SHHP68CZ33DIHT/ArchetypeChart_HEMD-1.jpg Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537990587406-YBII33DXW4TLYPSH7H3O/Screen+Shot+2018-09-26+at+3.35.22+PM.png Home - Mapping the Data After narrowing insights and data points we used a tool to identify pain points in the customer journey using a map to show the flow of the customer’s shopping experience from beginning to end. We also created empathy maps to show what the customer is seeing, saying, thinking and feeling while on their shopping journey. These tools allow us to dive deeper into what is influencing the customer to make certain choices. This data was complied into a report for the client to make smarter more informed business decisions. User Research creates a companies user-DNA, and can be used to create thoughtful, empathetic products and services, built with a foundation of more than just guess work. The impact can be quite powerful! https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537990605567-8QG4Q6F0VTPQ9RL0LVGW/Screen+Shot+2018-09-26+at+3.35.34+PM.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1537990616236-EC9XPK8E88IWTEP91BRB/Screen+Shot+2018-09-26+at+3.35.43+PM.png Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548443431332-OHSIQHVDUP46TAT7GUTL/Icons.gif Home https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548439951043-S05CIZR76WHQE72194T2/Newco_moodboard1.jpg Home Mood Board 1 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548439966710-8VZWF96ZIV7LE41QM4LW/Newco_moodboard2.jpg Home Mood Board 2 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548439899569-3RPTB387WF73MG2OEJL4/Artboard+%281%29.png Home Concept 1 - This concept rose from textures found in nature that resonated with the brand. We took a nod from stone, rock and even our beautiful Moon to create a concept thats earthy and engrained. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548439921364-00MML37FE6W2U7CHYVT5/Artboard+3.png Home Concept 2 - This concept took shape from the rising sun in its most minimal form. The structure rose from celebrating the beauty of a new day and the new concepts of developing leadership and innovation the client created for their brand. https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548440876885-FHLLJM3899VQ8HMMQSU5/Image%2Bfrom%2BiOS.jpg Home Sketching for landing page concept https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548440053029-10MD85GOCQCR9FL1T2YH/Case-Studies.jpg Home Mid-fi design for the website landing page https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548442443381-F1JTUVULYB9WL6J25EG0/Landing+page.png Home Landing Page Concept 1 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548442916415-YEU4HPKK96MY6RM9VGZS/Landing+page_v2.png Home Landing Page concept 2 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1548443125705-AJVU15QXJMHP3A266SS0/image-asset.png Home http://www.andreasoloyal.com/new-gallery daily 0.75 2018-09-21 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532881660398-SEMIZC0HEJZUGCDLQBK2/cardbag.png Maps and Flows https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532881660398-SEMIZC0HEJZUGCDLQBK2/cardbag.png Maps and Flows https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532882256338-SPCUR74D94FGEUTUPECX/Site+Map+V+0.1.jpg Maps and Flows https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532882282768-UUC77F62XKH27B7DGL3W/User+Flow.jpg Maps and Flows https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1532886652310-CM2VUPAJ1FHT9SNE7Y9U/Persona%26JourneyMap-1.jpg Maps and Flows http://www.andreasoloyal.com/work daily 0.75 2017-11-03 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509675692854-BRH1HUW57U22KS8G83Q7/Untitled.png Design Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1503372181014-CYBXA4GD9E03GLKJECD8/Alpha-10x10-1216-Render_final-%282%29.png Design Work Consumer Electronics Showcase booth mock up rendition https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1503371951448-XNTKJ8WBJ96LKKWV0Z3L/popart%28darft2%29.png Design Work Pop Art illustration for Skybuds Ad Campaign https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1499714184510-ZG9KOKX5BAW7EB5BKUU4/FALLUNTEER.001.jpeg Design Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1499714184411-78L2VNTTPGO3BAIZWD7J/FALLUNTEER.002.jpeg Design Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1499714184703-T0R7Z5MSKFJCBDS58OQQ/FALLUNTEER.003.jpeg Design Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1499714184874-72IPBRXUIR6THDMIW0IL/FALLUNTEER.004.jpeg Design Work 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https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1502724703169-YR6EXGPDFO9Q034E41EE/Screen+Shot+2017-08-14+at+10.43.26+AM.png UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1502724703616-FG2RMHBFB9DE1KDG40QH/Screen+Shot+2017-08-14+at+10.43.44+AM.png UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509647190017-THIKMLIUABBOJUY1AMQC/HenreLogo.png UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509647460488-E41IJ7S2B4155S0FS6AN/JourneyMap_manny.png UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509647473779-6AUP72TEDU1RJJAOP5AI/JourneyMap_PainPoint_manny.png UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509647487632-2WM2OMVGAYU73CSIS8F5/JourneyMap_PainPoint_manny2.png UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509648427968-Y1L1GUZ17BJXZ1Y5XQA1/henre2.gif UX/UI Work https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1509647708914-THX7RM8XWKE5L2OW9WBL/HelpingHand.png UX/UI Work http://www.andreasoloyal.com/new-page daily 0.75 2018-09-25 http://www.andreasoloyal.com/about daily 0.75 2018-09-26 https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1533052902193-PRTT2715W1JIFBO7HZW4/headshot.png About - Hello & Welcome! I am Andrea Saloio (pronounced ‘So Loyal’) I’m passionate about solving problems using Design and Strategy methods to tell great stories, communicate great ideas, and make great products. Currently located in Brooklyn, NY. Contact Me or View My Resume https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531873735628-7OVNC2CT8YLBQ1KTV35D/MOFADicon_red.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531873966683-FS49N2ZBXKN44KGRJNBX/collectively.jpg About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531873897080-3CCA4N2U2GKX2D6XYS40/essie.gif About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531874038886-M6XIVEBV4N4DWO12B05O/GoodWerk_Logo_Tile_200.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531874367935-5PI5XOPGMKCOATC6OQM1/Screen+Shot+2018-07-17+at+8.39.09+PM.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531875119342-D3N9L8FDQJW05J2D7XAJ/GDPR-simple-12.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531875327031-ICF4GM8R3AODCLWR6TAM/jakt.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531875734809-ZM436N7F5O4V1RY4G3PP/pactimo.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531876776241-AZQULHTP9ROH0Q07FY2Z/PFID.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531876782188-6OESNIQAII459DNI2825/spil.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531876776322-C9K22AQ3JVZQU92BMD5Z/T%26Beyewear.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531876776785-Z8VXZH27H5P5G339B6CV/unwomen.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531877021842-3SWH6F38WIHCU48LON8O/NYCanalytics.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531877204390-LZ70OHWK96V4Z708CGKM/jfk.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531877204331-G4GYDPG1BKX40NAQ4HPP/valor.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531877406122-37HBXZ2W57OMS8LBXWB7/motivote.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531877477294-3343PWAT64HRH77ARQ3I/agtechx.png About https://images.squarespace-cdn.com/content/v1/51e62373e4b0c334a60d67ba/1531877566681-AXXY5HQPERAMM1PC1M58/tatjack.png About